Description With  Google making 10 algorithm changes in the last four months  and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search eng…

Description In the history of  search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority . Relevancy is all about using the right keywords in your headlines, …

Description It”™s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our…

Description Ugh. Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day , when you could work out those sweet link exchange deals with your buddies?  “œHey man, I have a site, and you have a site “¦ how about I link to your …

Description Though Google gets roughly  3.5 billion searches a day , there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to o…

Description “What’s in a keyword? That which we call a rose by any other name would smell as sweet.” ““ William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard) You might remember analyzing that oft-quoted Romeo & Juliet  line…

Description When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? …

Description process is increasingly more complex and it can be difficult to pinpoint … This isn’t a technical review of SEO over a 10-year span– plenty of others …

Description The following is an excerpt from  10 SEO Mistakes to Avoid During Your Next Website Redesign . To download the full guide,  click here . The glitz, the glam, the glorious design elements that make your website look like a million bucks. When…

Description Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local searc…