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Description Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.

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Description Starting your SEO strategy with questions only works if you’re asking the right questions. In today’s Whiteboard Friday, Rand covers the five that’ll lead you in the wrong direction, and the five steps you should be taking instead.

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Description Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a…

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Description SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2…

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Description SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics peop…

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Description If you are starting a new business and are looking for new clients, then there are certain rules you must follow for potential clients to find your business on the web. You need a proper website complete with on-page SEO (content, anchor text, …

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Description is one of key components of inbound, and if you’re not clear about what it means from …. Rand Fishkin Discusses the Future of SEO & Inbound Marketing.

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Description Increasingly, we small businesses are coming face to face with the realities of the Web.  After all, customers expect to find our businesses online ““ for many businesses it is NOT optional.  Buyers are now researching purchases and service provi…

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Description Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.

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Description If you aren’t thinking about imagery as you’re writing, you’re missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.

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